As homelessness becomes a higher priority issue in communities, the media has an increasingly important role to educate and inform the public. Yet, they often cover hot-button incidents, rather than the big-picture story of how your community is ending homelessness. How can you give your local media a better framework for understanding the issues? Learn from reporters what data is most helpful for their needs, which sources have proven to be the most valuable, and what kind of stories have most effectively shifted the dialogue on homelessness among their readers.